Infogen Labs Website Redesign
About the company
Infogen Labs “A Ciklum Company” is a global digital consulting company, specializing in developing scalable software solutions in various sectors like AI/ML, AR/VR, web development, Android and iOS app development, animation, and motion design among others. They were acquired by Ciklum in February 2024.
The challenge
The Infogen Labs website lacked a clear value proposition, project showcases, and SEO-optimized content, leading to low engagement and weak brand positioning. It failed to highlight key verticals, case studies, and employee expertise, making it hard for clients to assess its capabilities.
I redesigned the site to focus on core services, showcase past work, integrate a showreel for design and animation, and add blogs to boost SEO and credibility, ultimately driving better visibility and sales.
Who is this app for?
The website targets two main audiences: potential clients seeking IT solutions and job seekers. Clients are looking for information on the company’s capabilities, past projects, and service offerings to assess how Infogen Labs can meet their needs. Job seekers are interested in career opportunities, company culture, and growth potential. To serve both groups, the site should provide clear, accessible content that builds trust and engagement while showcasing the company’s expertise and work environment.
Existing pain-points.
After conducting a UX audit of the previous website, I found the following underlying issues.
Information Architecture
For the information architecture, I opted for a straightforward and widely-used structure that prioritizes simplicity and ease of navigation. Considering Jakob's Law, where users expect websites to function similarly to others they’ve used, I chose not to overcomplicate the IA. This approach ensures that users can easily locate key information like services, sub-services, verticals, case studies, and blogs, without confusion.
Final Screens
For the final designs, I chose a light+dark theme to balance the company’s brand colors (yellow, pink, teal) with a modern and professional aesthetic. The dark theme provided a futuristic, sleek look, while the light theme ensured readability and accessibility. By maintaining a familiar layout across pages and introducing key visual changes to sections like case studies and blogs, I ensured both consistency and differentiation. To improve navigation, I implemented a floating mega menu that streamlines access to key areas without causing confusion. Click here to see the live website.
